• 1st year
• 2nd semester
• English
• Individual engagement of student: solving the problems related to specific topics.

The students will become familiar with strategic decisions to determine the future direction and competitive position of an enterprise in a long run.

1. hour: The nature of strategic management. Defining strategic management, key terms in strategic management.
2. hour: Strategy Formulation: The business vision and mission, characteristic of a mission statement.
3. hour: Strategy Formulation: Components of a mission statement, writing and evaluating mission statements.
4. hour: Strategy Formulation: The external assessment, social, demographic, environmental sources, political, governmental and legal forces.
5. hour: Strategy Formulation: Technological and competitive forces, Competitive analysis Porter’s Five-Forces, External Factor Evaluation (EFE) Matrix, The Competitive Profile Matrix (CPM).
6. hour: Strategy Formulation: The internal assessment, nature of an internal audit, the Resource Based View (RBV), Integrating strategy and culture, management, marketing, finance/accounting, production/operation.
7. hour: Strategy Formulation: Research and development, MIS, the value chain, The Internal Factor Evaluation (IFE) Matrix.
8. hour: Strategy Formulation: Strategies in action, Types of strategies, Integration strategy, Intensive strategies, Diversification strategies.
9. hour: Strategy Formulation: Michael Porter’s Generic strategies, Means for achieving strategies, First Mover Advantages, Strategic management in Nonprofit and Governmental Organizations.
10. hour: Strategy Formulation: Strategy Analysis and Choice, The input stage, the matching stage, the decision stage.
11. hour: Strategy Formulation: Cultural aspects of strategy choice, Politics of Strategy Choice, Governance issues.
12. hour: Strategy Implementation: Implementing strategies, management and operations Issues. The Nature of Strategy Implementation, Annual Objectives, Policies, Resource Allocation.
13. hour: Strategy Implementation: Implementing strategies, management and operations Issues. Managing Conflict, Matching Structure with Strategy, Restructuring, Reengineering, and E-engineering.
14. hour: Strategy Implementation: Implementing strategies, management and operations Issues. Linking performance and Pay to Strategies, Managing Resistance to Change,  Managing the Natural Environment.
15. hour: Strategy Implementation: Implementing strategies, management and operations Issues.: Creating a Strategy-Supportive Culture, Production/operation Concerns When Implementing Strategies.
16. hour: Strategy Implementation: Implementing strategies, Marketing, Finance/accounting, R&D, and MIS Issues: Nature of Strategy implementation Marketing Issues, market segmentation, product positioning.
17. hour: Strategy Implementation: Implementing strategies, Marketing, Finance/accounting, R&D, and MIS Issues:  Finance/Accounting Issues, Acquiring Capital to Implement Strategies, Financial Budget, R&D Issues, Management Information Systems.
18. hour: Strategy Evaluation: Strategy Review, Evaluation and Control, The process of Evaluating Strategies, Strategy Evaluation Framework.
19. hour: Strategy Evaluation: The Balanced Scorecard, Published Sources of Strategy-Evaluation Information,
20. hour: Strategy Evaluation:  Characteristics of an Effective-Evaluation System, Contingency Planning, Auditing, Twenty-First Century Challenges in Strategic Management.

• Oral: Presentation
• Written: Prepare a Strategic Management Case

1. Fred R. David, 2005. Strategic Management, Concept and Cases, Tenth Edition, Pearson Prentice Hall Education LTD., ISBN 0-13-127675-1

1. Gerry Johnson-Kevan Scoles. Exploring Corporate Strategija Text and Cases, Prentice Hall International ISBN 0-13-296419-8